In preparing the FordSelect programme, Ford and its dealer network identified five key concerns of an average second hand buyer and at each stage, built into the programme solutions that answer each of those concerns:.
1. Untrustworthy claims of the Dealer: All FordSelect cars undergo a 101-point AA Autocheck audit providing independent third party verification as to the quality of the vehicle.
2. Mechanical problems with the car: All FordSelect cars come with a 12-month dealer guarantee.
3.Roadside assistance in event of break down: All FordSelect cars come with free 12-month AA Rescue Cover.
4. Past history of the car: Once a customer has found their ideal car on the FordSelect website, a full Motorcheck vehicle history report can be downloaded for free (normally costs €35).
5. Financing the deal: Recently, availability of finance has been an issue for people seeking to buy a second hand vehicle, but as part of the FordSelect programme, easy, competitive finance is available via FordCredit.
The programme encompasses both Ford and non-Ford cars sold through participating Ford dealers.
No fear of unknown with FordSelect
At each stage of the decision-making process, the emphasis has been placed on reassurance for the customer, eliminating fear of the unknown where possible. The provision of the 101-point AA Autocheck, AA roadside assistance and the Motorcheck report each provide added layers of reassurance for FordSelect customers.
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